Modules
Bachelor of Marketing Management DegreeThe Katapult marketing degree equips students with the practical skills and creative thinking necessary to adapt and thrive in the ever-changing world of business and marketing. The course work encompasses critical thinking and problem-solving skills that extend beyond just theory, giving you a head start and better preparing you for the dynamic, real-life marketing environment.
Throughout the 3 years of study, you’ll receive hands-on lessons in a wide range of core marketing degree modules and facets of business and marketing. This includes business law, digital marketing, statistics analysis, global marketing, and project management to name a few.
FIRST YEAR MODULES
100 Total Credits for Year 1Module | Module Code | Core / Elective | NQF | Credit Allocation |
Marketing 1 | MK101 | Core | 5 | 20 |
Basic Accounting | FM101 | Core | 5 | 20 |
Business Communication | BC100 | Core | 5 | 15 |
Principles of Economics | PE100 | Core | 5 | 20 |
Business Management | BM100 | Core | 5 | 25 |
SECOND YEAR MODULES
120 Total Credits for Year 2Module | Module Code | Core / Elective | NQF | Credit Allocation |
Marketing 2 | MK202 | Core | 6 | 20 |
Financial Management 2 | FM202 | Core | 6 | 20 |
Applied Statistics | ST200 | Core | 6 | 20 |
Digital Marketing | DM200 | Core | 6 | 20 |
Marketing / Business Research Methodology | MBR201 | Core | 6 | 20 |
Business Law | BL201 | Core | 6 | 20 |
THIRD YEAR MODULES
A choice of 2 electives must be taken in Year 3.140 Total Credits for Year 3.
360 Total Programme Credits.
Module | Module Code | Core / Elective | NQF | Credit Allocation |
Applied Marketing Strategy | MK303 | Core | 7 | 25 |
Financial Management 3 | FM303 | Core | 7 | 20 |
Marketing/ Business Research Analysis & Application | MBR302 | Core | 7 | 30 |
Work Integrated Learning | WIL300 | Core | 7 | 25 |
Project Management | PJM300 | Elective | 7 | 20 |
Global Marketing | GM300 | Elective | 7 | 20 |
Product Management | PM300 | Elective | 7 | 20 |
Marketing Channels | MC300 | Elective | 7 | 20 |
Brand Management | BRM300 | Elective | 7 | 20 |