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Curriculum Modules

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Curriculum

Modules

Bachelor of Marketing Management Degree

The Katapult marketing degree equips students with the practical skills and creative thinking necessary to adapt and thrive in the ever-changing world of business and marketing. The course work encompasses critical thinking and problem-solving skills that extend beyond just theory, giving you a head start and better preparing you for the dynamic, real-life marketing environment.

Throughout the 3 years of study, you’ll receive hands-on lessons in a wide range of core marketing degree modules and facets of business and marketing. This includes business law, digital marketing, statistics analysis, global marketing, and project management to name a few. 

FIRST YEAR MODULES

100 Total Credits for Year 1
ModuleModule CodeCore / ElectiveNQFCredit Allocation
Marketing 1MK101Core520
Basic AccountingFM101Core520
Business CommunicationBC100Core515
Principles of EconomicsPE100Core520
Business ManagementBM100Core525

SECOND YEAR MODULES

120 Total Credits for Year 2
ModuleModule CodeCore / ElectiveNQFCredit Allocation
Marketing 2MK202Core620
Financial Management 2FM202Core620
Applied StatisticsST200Core620
Digital MarketingDM200Core620
Marketing/Business Research MethodologyMBR201Core620
Business LawBL201Core620

THIRD YEAR MODULES

A choice of 2 electives must be taken in Year 3.
140 Total Credits for Year 3.
360 Total Programme Credits.
ModuleModule CodeCore / ElectiveNQFCredit Allocation
Applied Marketing StrategyMK303Core725
Financial Management 3FM303Core720
Marketing/ Business Research Analysis & ApplicationMBR302Core730
Work Integrated LearningWIL300Core725
Project ManagementPJM300Elective720
Global MarketingGM300Elective720
Product ManagementPM300Elective720
Marketing ChannelsMC300Elective720
Brand ManagementBRM300Elective720