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Curriculum Modules

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Curriculum

Modules

Bachelor of Marketing Management Degree

The Katapult marketing degree equips students with the practical skills and creative thinking necessary to adapt and thrive in the ever-changing world of business and marketing. The course work encompasses critical thinking and problem-solving skills that extend beyond just theory, giving you a head start and better preparing you for the dynamic, real-life marketing environment.

Throughout the 3 years of study, you’ll receive hands-on lessons in a wide range of core marketing degree modules and facets of business and marketing. This includes business law, digital marketing, statistics analysis, global marketing, and project management to name a few. 

FIRST YEAR MODULES

100 Total Credits for Year 1

Module

Module Code

Core / Elective

NQF

Credit Allocation

Marketing 1

MK101

Core

5

20

Basic Accounting

FM101

Core

5

20

Business Communication

BC100

Core

5

15

Principles of Economics

PE100

Core

5

20

Business Management

BM100

Core

5

25

SECOND YEAR MODULES

120 Total Credits for Year 2

Module

Module Code

Core / Elective

NQF

Credit Allocation

Marketing 2

MK202

Core

6

20

Financial Management 2

FM202

Core

6

20

Applied Statistics

ST200

Core

6

20

Digital Marketing

DM200

Core

6

20

Marketing / Business Research Methodology

MBR201

Core

6

20

Business Law

BL201

Core

6

20

THIRD YEAR MODULES

A choice of 2 electives must be taken in Year 3.
140 Total Credits for Year 3.
360 Total Programme Credits.

Module

Module Code

Core / Elective

NQF

Credit Allocation

Applied Marketing Strategy

MK303

Core

7
25

Financial Management 3

FM303

Core

7

20

Marketing/ Business Research Analysis & Application

MBR302

Core

7

30

Work Integrated Learning

WIL300

Core

7

25

Project Management

PJM300

Elective

7

20

Global Marketing

GM300

Elective

7

20

Product Management

PM300

Elective

7

20

Marketing Channels

MC300

Elective

7

20

Brand Management

BRM300

Elective

7

20